An AI call coach in your corner — on every call.
Backstop AI is an AI call coach for finance brokers. Call coaching isn't new — good teams have always had a human listening to calls and coaching afterwards. An AI call coach is new: it's in the call itself, actively listening and guiding the broker in real time. What to ask next, the benefits to mention, what's still missing before hang-up. It lifts the performance of whoever's on the call.
Built by a former finance broker — designed around how brokers actually work.
Application checklist
01/ The problem
Brokers are human.
On a live call, one person can only hold so much — the conversation itself, plus every question, every number, every benefit worth landing. Something always slips. It's not a training problem; it's human capacity.
So give the human an AI call coach. Backstop sits in your brokers' corner and carries that load, so any broker performs like your best one — every call, across the whole team.
02/ What Backstop AI does
It coaches the broker through every call.
Listens to the call
It actively listens and captures the important details as they're said — names, numbers, the lot. The broker stays fully in the conversation instead of half in it.
Guides the call
A live checklist and prompts keep the broker on track: what to ask next, the benefits worth landing. Every call gets run the way your best one would run it.
Flags the gaps
Shows what's still missing while the broker is on the line, so the call ends as strong as it can. No awkward callbacks chasing the detail nobody asked.
And it's on the broker's side. It helps them on the call — it doesn't grade them. They confirm every field; it never finalises or submits anything on its own.
Built for finance broker teams — the same engine works anywhere a call has a checklist behind it.
03/ See it on a call
A two-minute walkthrough.
A scripted enquiry call, start to finish — watch Backstop prompt the questions, remind the benefits, and flag the gap before the hang-up.
04/ Who's behind it
Built by a broker.
Backstop is built by a former finance broker, designed around how the work actually gets done. Every part of it comes from real broker calls: the questions it tracks, the detail it captures, what it flags as missing.
It's shaped by someone who's run these conversations and knows exactly what a finance enquiry needs to cover. It fits a broker's day instead of fighting it.
The next step
See it run on one of your own scenarios.
A 15-minute demo, walked through by me on scripted calls — no real customer data, no commitment. If it's not useful in the first ten minutes, we stop there.